“The purpose of the SSA website is to showcase the full range of Garmin products available to the African market. Over the last 6 years, Garmin has started the process of expanding their brand into the African continent and will continue this development with greater attention to ensuring that the brand is represented in a credible manner”, says Managing Director of Garmin Sub Saharan Africa (Pty) Ltd., Jennifer van Niekerk.
“As we look towards the end of 2018 and beyond, we see fantastic opportunities for growth in Africa. We remain confident that even with all the various market challenges we face, we can exceed even the highest expectations if we continue to focus on partnerships and customer support”, Jennifer confidently expressed.
At the annual Garmin Africa Rising Summit hosted in Johannesburg and attended by all Garmin Distributors from across Sub-Saharan Africa, one of the keynote speakers was Sean Biddlecombe, Managing Director of Garmin EMEA. He shared Garmin’s plans for Africa, which included go-to-market plans for all the Distributors, including marketing plans for the year and where appropriate, commitment to in-country service and support for Garmin customers. Some of the highlights from his address included Garmin’s unwavering commitment to superior products, turning personal passions into business opportunities, growth through new categories and relevance through new markets.
Jennifer van Niekerk added that Garmin as a global brand is well-known and respected for the quality-built products that they supply. And, while a known brand in South Africa, communicating this brand and product ethos throughout Africa is essential in ensuring continued growth. “We want to let people know that no matter where they go, they will always have the latest Garmin technology at their fingertips, coupled with world-class support and a warranty infrastructure for all Garmin customers”.
To view the full range of products available to the African market, visit the new Garmin Sub Saharan Africa Website, the website comes equiped with an auto geo-ip redirec to better serve content based on your local.